The first February issue has a pretty, sporty day dress on it's cover. Again though, this was nothing a reader could sew by herself, the dress was by Nabholz. I also like the model, and the way she wears her hair in a natural-looking style.
I have to put this up front, because I liked this so much! None of the dresses was on one of the sewing pattern pages, but this issue included and order form for one free pattern. There was a double page of children's clothing, and this one, with "early spring" dresses - that's rather optimistic, considering they also recommended a ski tour in the same issue ;-). Anyway, there are five pretty, very wearable day dresses. Note the one on the left, it features kimono-sleeves - very fashionable indeed!
What made me like this page so much was the piece on the left though. It's a column on fashion and the meaning (personal) style. The opening paragraph in short says, you can be dressed not very fashionably but have loads of style, as much as you can be dressed to the lastest fashion, and not have an ounce of style. "Fashion can be bought - no matter if it's in a department store, made to measure or even from a couturier - but style is where the purse can do nothing. Style is something one must have in oneself - and which one must cultivate." Oh, how very, very true this is! Further on, it tells the reader that "now that fashion is almost mass-produced", a woman must recognise her style and be true to it, in order not to be overlooked. And have the guts to say "no, I won't buy it, it's not for me" to something even if they're told that it's the latest style. Though of course fashion is mostly mass-produced today, this piece is as true today as it was when it was written - everybody should pin this to their wardrobe door!
The big, wide world
For your dose of culture
Agnes Fink before, but she did appear in some movies and later on TV too. IMDb has the details.
Do it yourself
And here's more companies that are still around in one way or another! Samen Mauser still produce plant seed, and the logo itself has barely changed! Zwicky... well, they used produce their sewing threads not far from where I live, in Wallisellen, but that's history - they are now part of the Gütermann company, and production has been moved abroad.
Breast enhancement ad
Yep, it's Rondoform again! Slightly different wording. This time they claimed that a woman's breasts would bring out her "womanly beauty" - and that the treatment with Rondoform was cheap. Ouch!
Slimming product ad
Orbal and Amaigritol were both back again with the same ad. Duh.