Meyer's Modeblatt 1946 - No. 7, 16th February

 

So, here we are again for the next issue! The cover again shows a high-fashion model, nothing for the housewife to buy the sewing pattern from... Matelassé wool jersey suit with long jacket by Bruyère (if you want to know a bit more about the firm, please check out the VFG's Label Resource). I like this - it looks so cosy and warm!

The fashion

Fashion in this issue was all kids - mostly teenage girls - with neat dresses and separates that resemble very much adult fashions of the day. The dresses on this double page were intended for confirmation. On the pattern sheet, three of them are also shown in a floor-length version for catholic communion. 

The beauty

This is titled "Short for the day - long for the evening" and talks about new hair style trends from the US. Whilst the style shown in the middle left is for the day, on the right it has been styled a bit differently and a hair piece added for the evening. The elaborate style at the bottom is clearly one for the evening - this two was achieved also with a hair piece. The article talks about hairpieces and fashionable shades for them, which seem to incorporate a lot of red - copper, auburn and darker ones, and about a new trend for pieces that are not all the same color, but where the color actually goes from darker at the top where you attach it to lighter at the tips! I swear I haven't heard about that before - and would love to see a color picture!

The big wide world

This time just a small column of  random news: the heir of the Spanish throne, Don Juan, leaving Switzerland for Lisbon, the 80th birthday of a concert singer, Tyrone Power being welcomed by his wife upon his being discharged from the US Army, A woman in Tallahassee giving birth to the fourth set of twins (how amazing is that - she must have had some crazy genes!) and a street market in Berlin, where people try to sell whatever they can.

Random stuff

A small ad announcing that the Sunlight soap factory was paying for a public sauna in Olten. I still have a few 1940s sunlight soap packs here - it's one of the best and still gentlest ways of getting stains out of washable clothes.

A ready-made house - built in 5 hours! Hm... it looks awfully small and fragile, I admit.

 

Home advice - people could write and ask for advice how to furnish or redecorate a certain room. Not something we could imagine today I guess...

And like in all other issues - a whole page full of ads, mostly of people selling all kinds of things - fruniture, clothes, appliances - whatever. Plus some marriage and penpal ads.

Interesting women

This week it's Russian ballerina Wanda Grossen. Born in St. Petersburg, her family fled the Bolshevik revolution to Riga, which she later had to leave for Germany, where she could in the end not stay either due to the Nazis, so she moved on to Switzerland in the end.

Ad-tastic

Bell tinned meat in different varieties. The company still exists and until not long ago, the logo was even the same! The ad conveniently reminds housewives of the fact that each ration card has a special coupon just for tinned meat.

 Möbel Pfister was at it again too - basically telling young women who are planning to get married in the next years to reserve their full set of furniture (something like shown in their ad of last week) now already and start paying for it now, with 5% interest on their money!

The famous Lux soap! The ad adds a cheeky P.S. saying that it is also very popular with men...


On the back of the magazine: a full-size page ad for toothbrushes - rather modern!

 

Breast enhancement ad 

 

Rondoform did it again! This time it talks about how tragic it is for any woman when her breast have remained "underdeveloped" etc. - and how disadvantageous it is for relationships. Duh. 

Slimming ad

Nothing spectacular - just good old Orbal again.